The model

The sell-through
model.

Most distributors make their money the moment they buy your products. We make ours only when your products sell — at the right price, with the right story. You handle and see the full data, you pay on sell-through.

How the model works

Four principles that keep you in control.

A model built so your brand equity and margin compound — instead of being traded away to a distributor.

01 — MANAGEMENT

Governance & brand management

We set price floors and promo guardrails, aligned to your brand positioning, and execute with MAP discipline. One brand narrative, no channel conflict, no race to the bottom.

02 — ECONOMICS

Sell-through economics

You retain title until sale. Predictable payout cycles, a clear returns & CX liability matrix — downside capped, incentives aligned.

03 — EXECUTION

Operate without setting up

We import and sell your goods on your behalf, handle BIS/WPC labeling, audits and SOPs. Add or retire SKUs at speed; ad spend tied to ROI, not inventory dumps.

04 — INTELLIGENCE

Marketplace signals → decisions

SKU/ASIN-level truth across sales, ad ROI and returns. An always-on listen-test-learn-scale loop tuned to how India actually buys.

The economics

We earn only when your products sell.

No buy-and-resell markup eroding your price. No channel conflict fragmenting your brand. Just aligned incentives, transparent data, and a payout you can predict.

The formula

Net to brand = realized consumer price (marketplace fees + taxes + agreed commission)

Transparent, line-itemed, and visible to you in Jennifer — reconciled down to the order-ID level and remitted within 5 days.

Let's talk numbers

Find the engagement model that fits your brand.

Tell us about your catalogue and goals. We'll map the right engagement structure and a clear path to launch.