The ValueCart Blog — shorts
The DeBranded Series How much does a brand-name sway your purchase decisions? Let's test your resolve because we are bringing the game to you. Why is the term ‘quality’ associated only with a ‘brand’? We at ValueCart are just about to break this myth. Being brand-conscious and brand loyal comes with a cost. Brand loyalty, the emotional bond consumers have to a brand, can be made use of by the brand to take advantage of the customers because they are aware that the customers are willing to pay for them. To get a good deal, you have to take into...
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